Macromicro was launched in 2013 and has grown to include a team of technical experts, advisors, and industry professionals. It grew out of academia and the corporate environment and now creates superb products for smarter organizational insight. Our founders include:

Brad Peterson

Chief Executive Officer

Brad Peterson is an entrepreneur and founding partner of Macromicro. His recent background includes a number of years working for Nokia at its corporate headquarters in Finland, mostly in business development functions. He holds a degree in Electrical Engineering from Bucknell University, and an MBA from IMD, Switzerland. Mr. Peterson is a co-founder and carries out executive functions, business strategy, and software development for Macromicro.

@telech / brad.peterson [at] macromicro.com

Alex Cheek

Chief Design Officer

Alex is a designer and researcher in the overlapping space of design, technology, and the humanities. A former Professor at Carnegie Mellon, Alex taught design and design research to students in Information Systems with a focus on interaction and information design, human experience and human ecology. Alex is currently a Design Manager at Google, and a founding partner of Macromicro.

@arwcheek / alex [at] macromicro.com

Harri Niemin

Chief Technology Officer

Harri Nieminen has years of experience of HRIT, managing large SAP HCM systems and integration of HR data. He has studied HR accounting and worked on improving HR reporting. This expertise has helped Macromicro develop its visual tools. Mr. Nieminen holds degrees in Business Administration and Human Resource Management from the University of Tampere. Based in Helsinki and Singapore, he lead SAP HR technology at Nokia.

@nieminen_h / harri.nieminen [at] macromicro.com

Our Partners

Macromicro OrgInsight is a native SAP HANA Cloud Platform Application. We are members of the SAP Partner Edge program and SAP Silver Partner.

Aspen Advisors is a full service Talent and People Analytics consulting company. Aspen Advisors combines advisory and business intelligence into “Analytics as a Service”.

HRIZONS is an integrated human capital management (iHCM) solutions and consulting firm with a focus on SAP SuccessFactors and cloud HCM solutions.

“Data visualization and interaction design together address a great challenge of our time: as we reach new levels of complexity in our organizations, spreadsheets and other familiar analytic tools prove insufficient. Now we can begin to study complex relationships and unveil patterns that are difficult or impossible to understand in text and numbers alone.”
Alex Cheek, Co-Founder & CDO

Some Press

Macromicro Announces Its Participation at SAPPHIRE® NOW to Showcase OrgInsight: Workforce Mapping and Visual Analytics
Macromicro SAPPHIRE Award Press Release: Application Development Partner of the Year

Macromicro to Exhibit at HR 2016 in Las Vegas

Macromicro OrgInsight 2.0 solution is Certified as Powered by SAP HANA®

OrgInsight now available in the SAP Store

Joberate Announces API Integration With Macromicro’s HR Analytics And Workforce Data-discovery Platform

Macromicro Provides Rackspace with Workforce Analytic Insights

Data analytics: Are we there yet?

From Many to One, The Tale of SAP Marketplaces

Some announcements

SuccessConnect 2019

Come see us at the HRIZONS booth at this year at SuccessConnect 2019, September 16-18 in the Aria, Las Vegas. We will be running demos of OrgInsight.

SuccessConnect 2018

Make it a double header! See us the same week in Las Vegas at SuccessConnect 2018! September 11-13, also at our exclusive partner HRIZONS!

We would be happy to give you a demo of OrgInsight and talk about the benefits of workforce analytics done right on the SAP BTP.


HR Tech 2018

Come see HR Tech 2018, Las Vegas, September 11-14! OrgInsight will be on demo with our exclusive partner HRIZONS booth 335!

SuccessConnect 2017

Come see us with our exclusive partner HRIZONS at this year’s SAP SuccessConnect in Las Vegas August 29-31st.

HRIZONS and Macromicro will also be presenting at a scheduled client breakfast update on partner solutions. Don’t hesitate to reach out to us to schedule a demo.


Macromicro @SAP SAPPHIRE opening keynote!

We are super proud to have played a (small) part in the opening keynote of SAPPHIRE 2017. Bill McDermott (CEO of SAP) kicked off the three day event, followed by Bernd Leukert (Products and Innovation, Member of the Executive Board) to discuss the magic of the SAP Cloud Platform and in particular the work of SAP Partners. Macromicro was included in part of a video testimonial along with other member of the SAP Partner Advisory Council on Innovation.

Visual Workforce Analytics: Compensation Clarity

Back by popular demand! A second webinar in our series on workforce analytics. Compensation Clarity.Join us for a live webinar on March 21st at 14:00 CET / 8:00 EST to discover how visualized workforce analytics complements your existing capabilities and enables deep insight into HR data, such as compensation distributions and trends. Learn how you can easily manage, monitor, and understand KPIs across your organization in one interactive view with Macromicro OrgInsight.

Hello Bulgaria!

Not often one gets to say that – but we do! Last week we were privileged to travel to Sofia, Bulgaria to visit SAP Labs. SAP’s offices there handle much of the development work for the HANA Cloud Platform (HCP). We were invited to the Lab along with others from the SAP Partner Advisory Council for Innovation (of which Macromicro is a member) and the Customer Advisory Council for Innovation.

Over the course of three intense days, we were able to to get an insight into much of the important work being done by SAP Labs Bulgaria on HCP, undertake a Design Thinking training course with SAP instructors, conduct the Innovation Council by bi-annual meeting and conduct invaluable networking. The experience was exceptional, from the warm reception given by SAP Bulgaria to the content and training provided over our three-day stay.

traveledFor those of you who have not travelled to a country off the beaten path such as Bulgaria – we would highly recommend it from our stay there. Sofia has a number of charms, the food is good and the Bulgarians are very welcoming. Thank you SAP Bulgaria.

Thanks for a great SuccessConnect 2016!

For those in the SAP SuccessFactors ecosystem, last week was all about SuccessConnect2016 in Las Vegas. From Monday through Thursday the Venetian was a beehive of activity bringing together over 4000 attendees to discover what is now possible with SuccessFactors.

We were one of the many SAP partners with a show presence, and had the opportunity to highlight our work through a number of presentations. First, at a special Partners Briefing Session to discuss some of the many advantages of developing an Extension for SuccessFactors and working on the HANA Cloud Platform, and second to a crowd of invite only SAP customers who had come to learn more about the many ways to extend SuccessFactors through offerings like Macromciro OrgInsight.

One of the driving themes of this year’s show was diversity and inclusiveness in HR. This was a message driven from the top down from SAP President Bill McDermott to SuccessFactors President Mike Ettling and SAP North America President Jennifer Morgan. It’s also one of our core use cases, as understanding the distribution of employees across hierarchy, or cross cut by attribute is exactly what we do!

Join us at SuccessConnect 2016

The biggest SuccessFactors event of the year is happening August 29-31 at the Venetian in Las Vegas. Join us at SuccessConnect 2016 for a fresh new look at what is possible with HANA Cloud Platform extensions for SuccessFactors.

Come see us at pod C where we will be demonstrating OrgInsight, our certified HCP extension for SuccessFactors. With OrgInsight you get one clear view of all your employees and associated SuccessFactors data for better org charts and workforce insights.

Macromicro, we make award winning visuals that describe scale, structure, hierarchy, and employee composition of large organizations. This year we won the SAP Pinnacle Award for Application Development Partner of the year. To find out how we can create superior workforce visuals for your organization, schedule time with us for a demo.

Harri Nieminen, Macromicro CTO, to present at the National University of Singapore

Macromicro CTO, Harri Nieminen, will present an introduction to HR data visualization at the National University of Singapore, as part of an executive education course on Leading with Big Data Analytics.

The course will be given over the 15-19th of August, with Harri presenting on the 19th.

SAP + Macromicro Run Together

Yes we do. SAP is an important part of what we do here at Macromicro. We are data visualization experts with a focus on human resources. OrgInsight, our workforce mapping and visual analytic application, is at the cutting edge of rich data representation and the culmination of our work. We would not be able to deliver our magic though, without SAP.We really do run together.

As we can stay focused on our area of expertise, the visual interpretation of complex organizations, and leverage SAP HANA for unparalleled in-memory computing, and an industry leading enterprise cloud. Together we can deliver customer workforce data insights with significant value. No matter if the customer is from the SAP ecosystem with SAP HCM / SuccessFactors, or from another vendor such as Workday, Oracle Fusion and others. By running together we deliver a unique award wining solution for workforce insight.

Macromicro at SAPPHIRE 2016

Wow, what a week. From Monday starting with the SAP Partner Summit, then on to the show floor for three days at SAP Sapphire Now, and ending with a Cold Play concert sitting in the 12th row, it was as busy as it gets.Somewhere in there we also managed to collect our SAP Pinnacle Award for Application Partner of the Year!

It was an honor to to be recognized alongside other giants of the IT world (Hewlett Packard, IBM, Accenture to name a few) for our work on SAP HANA Cloud Platform (HCP).As an organization we started our journey with SAP HCP almost two years ago, and we felt confident that we made the right choice to build Macromicro OrgInsight (organizational mapping and analytics) as a native HCP application.

Spending time at Sapphire reaffirmed that we had made the right choice. Everyone at SAP, from Hasso Plattner (Chairman) and Bill McDermott (CEO) on down helped to highlight the future of HANA and the cloud with SAP.

We just won a Pinnacle Award!

Wow. Just Wow. All of us here at Macromicro are honored and excited to have won this year’s SAP Pinnacle award for Application Development Partner of the Year. We are a start-up, and all of us have toiled hard over that past couple years, keeping our heads down concentrating on our product and our customers, so it comes as a huge affirmation of our time and effort spent to win such a prestigious award.

We started our journey with SAP about two years ago, first through the SAP Startup Focus program, then on to PartnerEdge. At each step of the way we know we had the right choice in SAP – and specifically in the HANA Could Platform (HCP) and it’s ecosystem. With HCP we are able to push the boundaries of innovation, by focusing on what we do best, front end visualization of complex data, while leveraging HANA and it’s in-memory capabilities to do the heavy lifting on the back end. We are really excited to be part of the SAP ecosystem and to continue pushing forward with our never ending list of development ideas.

Macromicro will be at SAPInsider's "HR 2016" event

Come see us at SAPInsider HR 2016, held at the Wynn Convention Center February 23-26th.

We will be at booth #825. We will be giving demos of our OrgInsight application running on the HANA Cloud Platform (HCP) and our SucesssFactors connector. Drop by and see us!

Macromicro’s CEO panelist at CHRO workforce planning forum

Macromicro Co-Founder and President, Brad Peterson, was part of a panel on Workforce Planning, held at the fall forum of the Health Management Academy in Deer Vally, Utah October 27th. The panel provided insights on Workforce Planning to forum members, both Chief Human Resource Officers (CHROs) and Chief Nursing Officers (CNOs).

Mr. Peterson presented Macromicro’s visual workforce application OrgInsight and discussed some of the challenges around collecting relevant workforce data and providing access to such data to a wide verity of managers. Mr. Peterson followed Tony Bohn (Chief Human Resource Officer, Norton Healthcare), and Tracy Williams (Chief Nursing Officer, Norton Healthcare) who discussed recruiting, retention and attrition issues across the nursing population at Norton Healthcare, as well as their workforce management systems.

Thanks SAP for support at our First TechEd and HRTech!

What a great week for Macromicro in Las Vegas! Believe it or not, Brad and I were there on business for our third time at the HR Tech show and our FIRST time at SAP’s TechEd Show. We were bummed our CDO, Alex could not make it all the way from Doha, Qatar. We certainly missed our CTO, Harri, presence but felt his force by making sure OrgInsight 2.0 on SAP HANA Cloud Platform performed perfectly.

Brad and I didn’t spend much time together as there were lots of opportunities to meet interested folks in Vegas. We had our own booth plus Brad was showcasing OrgInsight at SAP’s SuccessFactors booth as well. Thanks for the support at HR Tech, SAP and SuccessFactors!

Specifically, we were also fortunate enough to be one of two (!) startups that were featured at SAP’s innovation summit at TechEd and one of seven participating at SAP’s TechEd.In fact, I was privileged to participate in a short interview on SAP TechEd’s Live Studio. Hosted by the VP of the Startup Focus Program (SFP) Development Accelerator at SAP Labs, David Sonnenschein, I was joined by fellow SFP members Simon Bain, CEO, SearchYourCloud and Pete Reilly, Sales, Marketing & Implementation, AnswerRocket to discuss “SAP Startup Focus Program: The Journey, The Results”.

If you are from the conference and are interested in learning more about Macromicro and OrgInisght, our visualized workforce analytics application, please click here email me (Rich) or click here to schedule conversation with us.

Come see us at HR Tech booth 2234 and at SAP Partner events

Macromicro is excited to be hitting the road for the 18th perennial HR Tech Conference in Las Vegas, NV. You can find us on Sunday night, all day Monday and Tuesday at booth #2234OrgInsight is certified on the SAP HANA
Macromicro is excited to be showcasing our newly SAP ICC certified OrgInsight featuring our new trending and HR KPI summary features. The trending features allowing our users to easily sort, filter, isolate any employee attribute and understand changes over time.

The Macromicro team will be presenting at the HR Tech Tank event on Sunday, October 18th from 8:00 am PST to 3:45 pm at the Mandalay Bay Convention Center about Macromicro’s new strategic partnership with Joberate.As a SAP silver partner and now SAP-certified application on the SAP HANA platform, we also proud to be invited to exhibit/demo with SAP at few of their events.HR Tech Conf Expo – “Welcome Reception” on Sunday, Oct 18 from 5-7pm PT – SFSF Booth 1901 – Mandalay Bay, Bayside C & D
HR Tech Conf Expo – Partner Bar on Monday, Oct 19 from 1:30pm – 5:30pm PT – SFSF Booth 1901 – Mandalay Bay, Bayside C & D
HR Tech Conf Expo – Partner Bar on Tuesday, Oct 20 from 10am – 1:30pm PT – SFSF Booth 1901 – Mandalay Bay, Bayside C & D
We can also be found at the Invitation only, Fourth Annual Executive Technology Summit at SAP TechEd on Monday, Oct 19 from 4:00 pm – 5:00 pm PT – Veronese 2405-2406, Level 2 of The Venetian Hotel.Please follow us on twitter (@macromicrollc) or contact us to schedule a time to meet!

Macromicro Joins the SAP Startup Focus Family.

As many of you know, Macromicro has been working diligently through sapstartuppartner the final phases of the SAP Startup Focus Program (SFP). We are proud to announce our HR Analytics data visualization service was validated in Q4 of 2014. SAP has graciously welcomed us into the SAP SFP family on their SFP blog.Although OrgInsight was soft-launched on SAP HANA last fall, completing this process will allow Macromicro prospects, customers, and partners to soon purchase an OrgInsight subscription on the SAP-hosted in-memory SAP HANA platform.

SAP’s Emily Breslin explains the SAP SFP process:“Throughout the year, the [SAP’] Value Engineering [VE] team enables startups to identify, realize, and communicate the value of their HANA-based solutions to customers. The VE process includes performing Minimum Viable Product checks and ICC certifications, aligning solutions with SAP industries, determining best fit use cases, creating business assets and collateral, showcasing startups at industry-specific webinars and DEMO days, and value management coaching by internal and external experts.”

Click through to read the SAP SFP blog post about Macromicro and others in the SAP Startup Focus Program. Find more detailed information about the benefits of SAP’s in-memory technology delivered with SAP HANA here.Lots more to come in the year ahead!

Macromicro Will See You at HR Tech Las Vegas!

The Macromicro Team will be in Las Vegas next month for the annual HR Technology Conference & Expo, hosted by HR Executive. Last year we debuted our groundbreaking visualizations to an enthusiastic crowd and this year we have new features and possibilities for workforce data analysis. If you have an interest in seeing how data visualization can entirely change your organizational perspective, come pay us a visit.

We’ll be located at Booth 1644 and tweeting@MacromicroLLC.“Blown away by the quality.” “This is like driving a Ferrari.” “A picture is worth a thousand words, right? That’s what I’m getting from this tool.” “Totally the most unique software I have seen.” “This is going to knock the CEO’s socks off.” “Which way to the slot machines?” — A few of the things we heard last year at HR Tech Vegas
Data junkies and designers unite for the most unique visual user experience on the show floor. If you wish to pre-arrange a meeting, please contact our business development and sales director, Rich Eckel. Can’t wait to see you.

Amsterdam Wrap-Up

Brad, Harri, and Alex demonstrated Macromicro’s innovative data visualizations at HR Tech Europe in Amsterdam last week. The team wishes to thank the conference organizers, as well as our advocates, Sarah White, Elrond Lawrence, Máté Palicz, Inna Wahlberg, Alexander Crépin, Cubes, IntuneX,Hunite, Appical, JobFig, Zao, Good.co, ConnectCubed, and everybody on twitter who sent us praise.

We look forward to working with the many people who expressed enthusiasm. Our team believes that building intuitive products with deep intellectual underpinnings elicits a great response. This was affirmed in Amsterdam. Below, Brad shows off an interactive view to a group of analysts.

Macromicro Nominated for HR Tech Europe’s iHR Award

Macromicro has been nominated for HR Tech Europe’s InnovaiHR_2013_logotive HR Technology Award for moving and shaking! The competition is a part of this month’s conference and expo in Amsterdam. At both the expos, the team will be on Twitter @MacromicroLLC. More to come!

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